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Releasing your app on Google Play

After your app has gone through all previous stages, it is ready for release. You can release your app to all users at the same time, or configure staged rollout for Google Play.

Configuring staged rollout for Google Play

You can release your app to Google Play in staged rollouts. With staged rollout, you release your apps in several different stages, with only a certain percentage of users getting the new version with each stage. Users aren't notified that they are in a staged release. Automating the process means you don't have to manually release the app at each stage to a different segment of users: Release Management takes care of that automatically.

Enabling staged rollout for Google Play

If you choose this option, your version update will be released over a seven-day period to a percentage of your users. Users aren’t notified that they're in a staged release of your app.

Failed rollout

If the rollout stage fails for any reason, we’ll try it again later, until it succeeds, or you cancel or pause the automation.We try the failed rollout 3 times in an hour until it succeeds. After the rollout succeeds the rollout time for the stage will show the real rollout time, and not the planned time.

  1. On the Release stage, click the Automate rollout button under the Staged rollout section.

  2. Select the Automatically change rollout percentage over a 7-day period option.

  3. Select the rollout start time and date. The rollout must start at least ten minutes after the current time.

  4. Click Save changes.

Clearing the automated staged rollout schedule

You can clear the schedule before the first stage of the scheduled rollout is completed. If the first stage fails, you can still clear the rollout schedule, but after it is completed you can only pause the automation, or cancel it.

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  1. Open your release.

  2. Go to the Release stage.

  3. Find the Release summary section.

  4. Click the Clear schedule button.

Cancelling an automated staged rollout

You can cancel the automated rollout at any time after the first stage of the rollout is completed. However, once the automation is cancelled, you can't resume it and you can only update it manually in Release Management.

  1. Open your release.

  2. Go to the Release stage.

  3. Find the Release summary section.

  4. Click the Cancel automation button.

Pausing automated staged rollout

You can pause and resume the automated rollout at any time after the first stage of the rollout is completed. There’s no limit to the number of pauses or the duration of the pause.

  1. Open your release.

  2. Go to the Release stage.

  3. Find the Release summary section.

  4. Click the Pause automation button.

Resuming automated staged rollout

You can pause and resume the automated rollout at any time after the first stage of the rollout is completed. There’s no limit to the number of pauses or the duration of the pause.

  1. Open your release.

  2. Go to the Release stage.

  3. Find the Release summary section.

  4. Click the Resume automation button.

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  5. Select the resume time and date.

    Minimum time

    The time and date must be at least ten minutes after the current time.

Releasing your app

Once everything is configured, you can release your app. Depending on your settings, you can either release the app to all your users at the same time, or do a staged rollout.

Role requirement

To release your app, you need to have an Admin or a Developer role in your app's team.

  1. Open your release.

  2. Select Release on the left navigation bar.

  3. Click the Release app button. It either releases your app to all users or starts a staged rollout, depending on your settings.

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